The former army captain, who cast himself as a political outsider despite a 27-year career in Congress, has become the latest world leader to rise to power by mixing tough, often violent rhetoric with hard-right positions, says The Associated Press.
Bolsonaro's win adds Brazil to a growing list of countries — from the United States to Hungary to the Philippines — where right-wing nationalists have scored victories at the ballot box, says The Washington Post.
His rise follows conservative electoral victories in Argentina, Chile, Colombia, Paraguay and Peru that are pushing the continent to the right, says Reuters.
Bolsonaro’s victory reflects widespread anger at the political class after years of corruption, an economy that's struggled to recover after a recession, and a surge in violence.
Part of the reason for Bolsonaro’s win was the collapse of the left, says The New York Times. Many people cried foul after former President Luiz Inácio Lula da Silva, the longtime front-runner in the race, was ruled ineligible to run after being imprisoned in April to start serving a 12-year sentence for corruption and money laundering.
For the past two years, the country has been led by a conservative, Michel Temer, after the impeachment of leftist President Dilma Rousseff.
But Temer has been deeply unpopular. With his approval rating at a record low of 2 percent, voters clamored for change but were deeply divided on which way that change should go.
Bolsonaro will be the first president with a background in the armed forces since the end of Brazil’s 1964-1985 military dictatorship, which he has publicly praised. He's chosen retired generals to serve as his vice president and to run key ministries.
“The way he’s run his campaign is very clever,” says Matias Spektor, a professor of international relations at Fundação Getulio Vargas University. “He has managed to align himself with the institutions that Brazilians still believe in: religion, family and armed forces.”
Bolsonaro has alarmed many with vows to sweep political opponents off the map and with comments denigrating women, gays and racial minorities.
A year ago, Bolsonaro’s bid was widely seen by political veterans in Brasília as fanciful in a nation renowned for the cordiality and warmth of its people, says the Times. Some of Bolsonaro's remarks were so offensive that the country’s attorney general earlier this year charged him with inciting hatred toward black, gay and indigenous people. In a country where most of the population isn't white, this alone might have seemed to disqualify him, the Times says.
“This is a really radical shift,” says Scott Mainwaring, a professor at Harvard University’s Kennedy School of Government who specializes in Brazil. “I can’t think of a more extremist leader in the history of democratic elections in Latin America who has been elected.”
Here is an AP explainer on the ways Bolsonaro used Trump tactics in his campaign.