As you know, in this blog I’m trying to focus on hard news and not on each tempest in a tweet.
And I’ve mentioned my latest personal strategy for dealing with upsetting news: focusing on those who are responding with compassion.
A few days ago, I discovered that Mister Rogers’ mother gave him this advice when he saw scary things in the news as a kid: "Always look for the helpers. There’s always someone who is trying to help.”
But on to bias at Google:
President Trump tweeted on Tuesday that Google is suppressing the voices of conservatives, that "96 percent of (Google News) results on ‘Trump News’ are from National Left-Wing Media.”
Yet "Trump’s false charges crashed into a longstanding set of worries about Google, its biases and its power,” says Farhad Manjoo, a technology columnist at The New York Times.
Google is the product of humans who have preferences, opinions and blind spots and who work within a corporate structure that has clear financial and political goals, says Majnoo. And because Google’s systems increasingly are created by artificial intelligence tools that learn from real-world data, there’s a growing possibility that it will amplify the many biases found in society, even unbeknown to its creators.
Google’s influence on public discourse comes primarily through algorithms, chief among them the system that determines which results you see in its search engine, Manjoo says. These algorithms are secret, which Google says is necessary because search is its golden goose and because explaining the precise ways the algorithms work would leave it open to being manipulated.
But this initial secrecy creates a "troubling opacity,” he says. Because search engines take into account the time, place and some personalized factors when you search, the results you get today will not necessarily match the results someone else gets tomorrow. This makes it hard for outsiders to investigate bias across Google’s results.
And "researchers point out that if Google somehow went rogue and decided to throw an election to a favored candidate, it would only have to alter a small fraction of search results to do so,” says Manjoo.
Researchers also say Google’s algorithms favor recency and activity, which is why they're so often vulnerable to being manipulated in favor of misinformation and rumor in the aftermath of major news events.
Some of Google’s rivals say the company favors its own properties in its search results over those of third-party sites — for example, how it highlights Google’s local reviews instead of Yelp’s in response to local search queries.
Google says it's working on addressing misinformation and that it’s aware of the potential for certain kinds of bias in its search results.
“What you have from us is an absolute commitment that we want to continually improve results and continually address these problems in an effective, scalable way,” says Pandu Nayak, who heads Google’s search ranking team. “We have not sat around ignoring these problems.”
Frank Pasquale, a professor at the University of Maryland’s law school who's studied the role that algorithms play in society, outlined in 2010 a way for regulatory agencies like the Federal Trade Commission and the Federal Communications Commission to gain access to search data to monitor and investigate claims of bias. Nobody has taken up the idea.
Sen. Orrin Hatch, R-Utah, has asked the Federal Trade Commission to investigate potential anti-competitive effects in Google’s search and digital advertising practices in the wake of Trump’s claims.