Ways governments “nudge” us to behave one way or another are a topic of the Yale course some of you are joining me in taking through Coursera.
Nudging is new to me, even though governments have been doing it for years.
For example, beginning in 2010, Britain's Behavioral Insights Team, or nudge unit, improved on-time tax payments just by telling people about the large number of citizens who paid their taxes on time.
President Obama established a White House behavioral unit in 2015.
But “despite ample evidence showcasing the benefits of such nudges, commentators from both sides of the political spectrum have labeled them unethical,” says a Scientific American article from 2015. "They emphasize that manipulating choice undermines our ability to choose freely, even when nudges are disclosed or implemented with good intentions. As a result, nudge initiatives to improve education, health and safety are encountering increased resistance.”
And what happens when someone uses behavioral science "to systematically influence others’ behavior to favor his or her own interests – even at the expense of everyone else’s?" asked Jon Jachimowicz, a Columbia University PhD student, in an article in February 2017 in The Conversation.
"That’s my concern with President Donald Trump, whose campaign appears to have exploited behavioral science to suppress the vote of Hillary Clinton supporters,” he wrote.
Jachimowicz was referring to the work of Cambridge Analytica, citing a Bloomberg report that the company identified likely Clinton voters such as African-Americans and tried to dissuade them from going to the ballot box.
"It doesn’t seem to be a stretch to imagine that Trump, given his poor track record where ethics is concerned, could cross the fine ethical line and abuse behavioral science for self-serving ends,” Jachimowicz wrote.
"The problem is that we may not even be aware when it happens,” Jachimowicz wrote. "People are often unable to tell whether they are being nudged and, even if they are, may be unable to tell how it’s influencing their behavior.”
Sigh.
To those of you who are taking the course with me, let’s talk about how it’s going when I get back next week.
My observation so far is that if I learned nothing else than about the ways I’m being unknowingly nudged, this exercise is valuable — if unfun.