When in trouble, rebrand.
I guess it's no surprise that, with one plane missing for months and another shot down, Malaysia Airlines is pursuing an image makeover.
It wouldn't be the first carrier to rebrand after a fatal crash, says CBS News.
After "enduring a maelstrom of negative publicity" for allegedly skimping on its maintenance, ValuJet's Flight 592 crashed in the Florida Everglades in 1997, killing all 110 people on board, CBS says.
A year later, ValuJet merged with the corporate parent of AirTran Airways and took that company's name. (Southwest Airlines bought AirTran in 2010.)
Sometimes I think I should make a list of these rebrandings so I don't forget who was who.
As of last year, we taxpayers still owned 74 percent of bailed out General Motors Acceptance Corp. — once the auto financing subsidiary of GM — which rebranded as Ally Financial.
And remember Blackwater, the security company whose guards in were involved in a shooting in September 2007 that left 17 Iraqi civilians dead? Blackwater rebranded as Xe.